• Involve excluded or inadequately served sections of the community (community category)
• Educate consumers and offer them economic participation in business benefits (consumer category)
• Actively support environmental improvement (environment category)
• Provide workers with right to participate in business management and economic benefits (worker category)
• Specialize in services to the types of business identified above (services category)

Submitting businesses are selected by the kind and degree of their compliance with the above principles.